The name Ayla (eye-la) in its Hebrew roots means "oak tree" and in its Scottish roots means "from a strong and resilient place." Nikki and Brody fell in love with name long before their bag became a reality, but they knew that Ayla was perfect for their company. Being steady, persevering, and dependable are lessons they've learned in parenting four kids.

This means having the strength to remain true to their desire to "do the best we can" in spite of the obstacles that arise. Being less reactive while withstanding unpredictable circumstances that make up "life." Exhibiting strength of mind that enables parents to endure adversity with courage. These are all qualities that they wanted to encompass in their brand's story.